This is the result of a study by ferdinand dudenhoffer of the CAR center automotive research at the university of duisburg/essen, which was published on sunday. New car buyers under 30 years of age accounted for only seven percent of the market. Owning a new car is becoming less attractive to young people in germany, says study.
Dudenhoffer cites demographic development as one reason for this. The second reason: in large cities, the car is becoming less important as a status symbol for young people. A few more horsepower and a fancy design weren’t enough to attract young buyers to the auto industry. "If the auto industry wants to remain at the center of society in the future, it will have to reinvent itself," writes dudenhoffer.
Incidentally, according to the survey, the brand with the youngest new car buyers is seat. The average age in the previous year was 44.8 years. Nevertheless, only 19 percent of seat buyers were under 30 years of age.
One in three new car buyers was over 60 and 12 percent were 70 and older. At 48.7 years of age, coupe lovers made up the youngest group of buyers.
But the development is apparently not related to the higher prices for new cars either. Otherwise, the dacia would have to be the car of the younger generation. But the average new dacia car buyer in 2011 was 50 years old.